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Why social media should be part of your event planning

There's so much to think about when planning any event: Date - are there any clashes with similar events? Will people be in the town on that day? Times - what are the best times to hold such an event? Audience - who? Food and drinks - dietary options, alcohol...

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What if that one big client stopped working with you?

"No one client should take up more than 20% of your time"   I read somewhere early on in my journey that, ideally, no one client should take up more than 20% of your time and that's always stuck in my mind. But why shouldn't you? Simple answer is, what if they...

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How to encourage engagement in your Facebook group

There are over 1.94 billion monthly active Facebook users worldwide, you can therefore almost guarantee that there are going to be more than a handful of people who have similar interests to you. What better way to bring everyone together than in a Facebook group?...

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Juggling children and running your own business

Whether you're a parent to four children, one child, a two year old, or a 20 year old at University, the pull and push on your emotions and time is still a part of your life. I've been a Mum of one for 19 years, with a little bit of time off every so often for...

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What to consider when outsourcing social media management

Social media is a major part of any business owners marketing plan, but it's also a massive time sucker. You've got to not only consider your content, but put it together and then monitor it. It's also too easy to 'pop' online to post something only to find yourself...

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Diary Management Efficiency Tips

Time management is key to running a successful business, and an organised life. No one really appreciates it when people are consistently late, or don't turn up at all. Unless you've got someone running behind you all day, every day it's hard to keep on top of...

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Ways to improve your working capital

Working Capital = Current Assets – Current Liabilities As small business owners we wear many hats; marketing, finance, customer service, sales, administration, worriers, the list is endless. You can't be expected to excel in all areas, you'd be pretty unique if you...

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General Data Protection Regulation (GDPR)

On 25th May 2018 the Data Protection Act 1998 (DPA) will become known as the General Data Protection Regulation (GDPR). The UK Government has confirmed that our decision to leave the EU will not affect the introduction of the GDPR. This GDPR has many similarities with...

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Tips for posting in Facebook groups

As a small business owner, freelancer or start-up you'll know the importance of getting your name out there any way you can. Facebook groups are a wonderful way to get in front of people for free and are how quite a few of my clients have found me. I've been active in...

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